9 things you need to know about 818 tequila (2023)

Despite being released just under two years ago, Kendall Jenner's 818 Tequila has already taken the world by storm. In December 2021, with just seven months of operation, the brandsoldover 130,000 cases, leading to claims that 818 was the "best-selling new tequila of 2021". Despite impressive sales and growth that doesn't seem to be slowing down any time soon, Jenner received heavy criticism when she announced the launch on Instagram in February 2021.

While it may be controversial, 818 Tequila is undoubtedly one of the most popular agave spirits on the market today. Now that you know the basics, here are nine more things to know about the Supermodel Approved Award.tequilabrand.

The tequila is named after Kendall Jenner's city area code.

Although tequila is native to the Jalisco region of Mexico, Jenner's nametequilafinds its roots in the United States. The name 818 serves as an homage to the founder and model's hometown of Calabasas - located in the San Fernando Valley of Los Angeles - where she has lived her entire life.

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(Video) 818 Tequila REVIEW | Is Kendall Jenner's 818 Tequila Worth it?

Before the spirit was released, 818 entered contests anonymously... and won.

While many speculated about the real flavor of 818 when Jenner announced its release on Instagram, she tried to ease concerns by providing a list of awards the spirit has already won — anonymously. When the spirit was entered into competitions before its official release, the judges could not see what the bottle looked like and knew nothing about the spirit, let alone its famous founder. to the starPosition, shared that all three styles of 818 – blanco, reposado and añejo – received awards of their own at the World Tequila Awards, the SIP Awards, the MacroLiquor Spirit Awards and the Ultimate Spirits Challenge, where the añejo brand received the President's Trophy.

Noreview of 818 yesterday, which scored 96 points, the Ultimate Spirits Challenge judges called the spirit "best in class", going on to say that it "shares the spot with Tequila Ocho as the best tasting tequila of 2020 and still us". We don't know what it tastes like, who makes it or how to get your hands on a bottle."

(Video) STOP Drinking Kendall Jenner's 818 Tequila! Drink These Brands Instead

He worked with S.A.C.R.E.D. to support local Mexican communities.

Last year, 818 Tequila partnered with Saving Agave for Culture, Recreation, Education, and Development (S.A.C.R.E.D.) to launch theCommunity Program 818, an initiative that aims to reduce agave waste in Mexico by transforming the product into usable materials. After the distillation process is complete, 818 uses waste from the agave plants to create bricks, combining these leftover materials with adobe soil, which is used to build some projects in the country. Current projects include a library that will serve as a secondary school in Zapotitlán de Vadillo. a reconstruction of Tachia, a small pre-industrial distillery in southern Jalisco. a community square in Rio de Parras. and the offices of SiKanda, a non-profit organization that aims to reduce poverty and promote human rights in Oaxaca.

In addition, the brand is working to transform three hectares of Blue Weber agave fields near the Mayahuel Library into a biodiverse and regenerative agricultural area in an effort to rebuild as many agave fields as possible while the tequila is produced.

818 is committed to reducing its impact on the environment.

From harvesting to distribution, 818 islinkedin an environmentally sustainable business model. The distillery runs entirely on biomass and solar energy, which allows the brand to reduce its dependence on fossil fuels and reduce energy production during the distillation process. Furthermore, when it comes to distributing the alcoholic beverage and packaging it for shipment, everything from the glass used to bottle the alcohol to the cork it is sealed with and the sealed box is certified by the Forest Stewardship Council where forests come from. sustainably managed. Every time a bottle of 818 is purchased, 1 percent of proceeds are donated to the brand's growing network of environmental nonprofits.

Earlier this year, the 818 family was expanded.

Just a year and a half after the release of 818, Jenner announced the company's new release of tequila:eight reserve. The $200 bottle of tequila is a blend of añejo and extra añejo aged between one and eight years in American and French oak barrels. The tequila is then bottled in an artisan bottle made by local artists in Pachuca. The decanter, which resembles the number eight, is intended to “symbolize the milestone in the history of 818”. Eight Reserve is currently available in New York, California and Florida and will soon be available in Texas, Nevada and Illinois.

(Video) Irish People Try Kendall Jenner's Tequila (818 Tequila)

The release of the spirit caused outrage online…

Immediately after Jenner's announcement on Instagram, outrage flared online with commentators accusing the supermodel of cultural appropriation and raising concerns about the treatment of workers. Onepost on instagramfrom the fashion and celebrity news accountthe Prada dietright after Jenner's announcement highlights some of the biggest arguments people had against the brand. “Great, another white man getting richer than our culture. So now our little family tequila makers will be out of business because it will be a new trend to buy some of the Kardashians,” said one user. Others took issue with the brand's potential treatment of indigenous workers, with one user declaring, "I hope you're paying the real workers of Mexico who are behind this!!!", and another claiming that Jenner is just "getting another foreigner on the Mexico and exploiting small anonymous local producers, paying them 1% of their real profit.'

…and added to a broader debate about the place of celebrities in tequila.

With tequila's phenomenal growth in recent years, Jenner is certainly not the first celebrity tojump on the bandwagonand released his own version of the spirit - George Clooney had done this a few years earlier with Casamigos, and Dwayne "The Rock" Johnson released Teramana a year before Jenner released 818. However, 818 highlighted how white American celebrities are apparently taking advantage of the success of tequila and therefore jimadores and indigenous producers, to make a quick buck. “Tequila production is traditionally a family business in Mexico. I find it disgusting that another rich white celebrity is appropriating Mexican culture with the audacity of thinking you make it better than Mexicans,” said one Instagram user.He wrote.

Lucas Asis, tequila professional from Los Angeles, gave his opinion on the matterdiscussion with VinePairlast year: “I think people don't realize the importance of tequila and the agave plant to the people of Mexico. So I think people took [it] personally when he came out and said, "We did our best."defend a littleJenner argued that the backlash she's getting is a product of her name, stating that if we're going to have a conversation about takeovers in the tequila industry, we need to identify all the wrongdoers before taking down just one founder — especially a woman. .

There are some major questions about the extent of Jenner's involvement.

Each tequila bottle is equipped with an identifying measure called NOM, which is a four-digit number that tells the consumer where the alcohol was distilled. While 818 is now produced at NOM 1607, which is Mieles Campos Azules, when it was launched it was produced at NOM 1137 which, along with another distillery, is responsible for most celebrity tequilas. He hasobservedthat this particular distillery is known for producing a large amount of tequila that celebrities who want to start a spirits brand come and taste before deciding which tequila will become "theirs". Therefore, many question the authenticity behind Jenner's claims that she herself was on a journey to create the tequila and insteadto discussthat she simply tried a bunch of spirits until she found one she liked and got it right on her behalf.

(Video) Kendall Jenner sent us her 818 tequila to try out!

In addition, 818 contains various additives to flavor the brandy with hints of vanilla and caramel, which only appear naturally when the brandy has enough time to age in oak barrels. Therefore, among tequila lovers, alcohol is incredibly low, despite its premium price. The reason why it is still so expensive? Celebrity relationships and lifestyle product branding.

818 is one of the lowest rated celebrity spirits in the world.

In 2021, Aaron Goldfarb, General Writerhere at VinePair, ranked 63 celebrity spirits forhonorablebased on three categories: good taste, star power and shameless.He ranked 60thon the scale was Kendall Jenner's 818, which Goldfarb deemed "problematic" on the shameless scale and scored a 4 on a tasting scale of 1 to 10. The only tequila on the list that ranks lower than Jenner's is Elon Musk's Tesla Tequila, which in truth scored better than 818 on the tasting scale - awarded a 5. When it comes to Goldfarb's celebrity spirits, Sweetens Cove Bourbon by Peyton Manning and Andy Roddick takes the top spot, followed by Singani 63 Steven Soderbergh in second place and Avii Jean by Ryan Reynolds in third.

Published: October 28, 2022


What is the truth behind 818 tequila? ›

Despite the fact that tequila is native to the Jalisco region of Mexico, the name of Jenner's tequila finds its roots in the United States. The name 818 serves as an homage to the founder and model's hometown of Calabasas — located in the San Fernando Valley of Los Angeles — where she's lived her whole life.

Is 818 tequila high quality? ›

If you enjoy distilled spirits, namely tequila, you will be disappointed by 818. By trying to make the product "smooth" and palatable, they killed off any desirable flavor qualities that might come from the agave itself. 818 is a tequila for people who don't like the taste of alcohol.

Who is the CEO of 818 drink? ›

Kendall Jenner, founder of 818 Spirits.

Why not to buy 818 tequila? ›

Jenner has come under fire for her association with 818 Tequila before. When the product launched last year, she was criticized and accused of appropriating Mexican culture in promotional images that featured her on horseback in agave fields.

Who owns 818 tequila net worth? ›

Whether you know her as one of the richest supermodels right now, as part of the infamous Kardashian-Jenner family or as the founder of 818 Tequila (named after Jenner's California area code, 818), Kendall Jenner is super rich with an estimated net worth of $45 million, according to Celebrity Net Worth.

How much is 818 worth? ›

818 Tequila is a Tequila brand that retails for anywhere between $50 to almost $70 depending on where you buy it.

Is 818 better than Don Julio? ›

It offers a taste that caters to those who can fully enjoy its characteristics. On the other hand, 818 Blanco is better suited for individuals who are new to the legal drinking age and prefer a sweeter and smoother drinking experience without any harshness.

Why did 818 tequila get sued? ›

The lawsuit claimed that 512 have been selling their tequila since 2015 with a signature name and logo, which they say has been ripped off by 818. It's important to note that Kendall herself is not being sued, just the company.

Who is suing 818 tequila? ›

The Austin-based company was suing Jenner for trademark infringement. Tequila 512 argued Jenner's tequila brand, 818 Tequila, copied its logo and color scheme. According to Tequila 512 CEO Nick Matzorkis, the company has dropped the suit. “Tequila 512's lawsuit against 818 Tequila has been resolved,” he told TMZ.

What celebrity owns 818 tequila? ›

30/03/2023 Mike Novy, President, and CEO of Kendall Jenner's 818 Tequila shares his views on the importance of Marketing, Branding, E-commerce, and Sustainability in creating a successful brand.

How many bottles of 818 have been sold? ›

Kendall Jenner's 818 Tequila hits 136,000 case sales.

Who designed the 818 logo? ›

Zak Group designed the brand identity for 818 Tequila. Founded by Kendall Jenner, the handcrafted small-batch bottles for 818's Blanco, Reposado, and Añejo feature a logo, labels and packaging designed by Zak Group.

Who is suing Kendall Jenner? ›

A lawsuit between celebrity mogul Kendall Jenner's spirits company 818 Tequila and Austin liquor company Tequila 512 has been laid to rest, TMZ reports. The original lawsuit filed in February alleged similarities between the two brands in terms of the area code-based names and marketing.

Who did 818 tequila copy? ›

Kendall Jenner's 818 Tequila has settled a lawsuit with rival brand Tequila 512, after the latter claimed that Jenner's bottle was “brazenly” copied from its own design.

Is 818 100% agave? ›

818 Tequila Anejo by Kendall Jenner 100% Agave Azul

Crafted in small batches in Jalisco, Mexico, this liquor is made with 100% agave products. Aged in a blend of French and American oak barrels to create an Anejo, it pairs well with margaritas or other cocktails.

Is Kylie Jenner's net worth? ›

Jenner's wealth and its coverage on the magazine Forbes has been a source of controversy in the past. In 2019, the magazine estimated Jenner's net worth at US$1 billion and called her the world's youngest self-made billionaire at age 21; the notion of Jenner being self-made has been controversial.

How well is 818 tequila doing? ›

818 recently hit a positive first full year of trading, a remarkable 120,000 nine-liter cases of tequila. While 818 has been an obvious hit across the United States, COO Mike Novy says that the growing Chinese market has proven itself a crucial key to success.

How rich is Kendall Jenner? ›

Kendall Jenner's Net Worth 2023

Kendall Jenner's Net Worth is $50 Million and she has over 278 million followers on Instagram and other social networks through which she earns over $21 million each year.

What is the most expensive tequila? ›

Tequila Ley .

925 Diamante is the most expensive bottle of tequila ever registered. It was first sold in 2010, after a long process of manufacturing. Designed by Jose Davalos Mejia, the stunning bottle is crafted from five pounds of pure platinum and 4,100 white diamonds.

How much is Kardashian tequila? ›

Kendell Jenner's infamous 818 Tequila is introducing a premium offering to its lineup — this time, with a hefty $200 price tag and bizarre bottle.

How long has 818 been around? ›

Founded in 2021, the brand has a new release, called Eight Reserve – a blend of Añejo and Extra Añejo tequilas that have been aged up to eight years in French and American barrels.

What is the world's best tequila? ›

Our Best Tequila Picks
  • Best Overall Tequila: Loco Puro Corazón.
  • Best Blanco Tequila: Casa Noble Blanco.
  • Best Joven Tequila: Casa Dragones.
  • Best Reposado Tequila: Patrón El Alto.
  • Best Añejo Tequila: Herradura Legend.
  • Best Extra Añejo Tequila: Don Julio Ultima Reserva Extra Añejo.
  • Best Cristalino: Avión Reserva Cristalino.
Apr 28, 2023

What is the strongest tequila bottle? ›

Tapatio 110

55% ABV (110 proof) is the highest legal alcohol content for retail tequila. Most 110-proof tequilas trade out distinguishable agave flavor for unpalatable levels of alcohol — but Tapatio 110 stands out from the crowd.

What does the 818 stand for? ›

The 818 angel number means that a new dawn is on the horizon. Angel number 818 serves as a warning that you're going to experience changes in life. New beginnings mean a chapter of your life is ending, but 818 will bring you toward rebirth and prosperity.

Who owns 818 Blanco? ›

Founded by Kendall Jenner, 818 Tequila is an award-winning tequila produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery. The brand has won 16 blind tasting awards across six major industry competitions.

Where is 818 tequila headquarters? ›

Where is 818 Spirits 's headquarters? 818 Spirits is located in San Francisco, California, United States .

Is 818 a copy of 512? ›

“The Kardashian-Jenner family strikes again,” the lawsuit says. “This time Kendall Jenner has associated herself with a new tequila brand, 818 Tequila, that intentionally copies (Tequila 512). The similarities are so striking that this cannot be the result of a coincidence.”

What tequila do the Kardashians own? ›

Rested in french oak for a fresh vanilla roundness.

Does Michael Jordan have a tequila? ›

Michael Jordan Cincoro Añejo Tequila 750ml.

Who made 818 tequila Reposado? ›

Tequila: Kendall Jenner | 818 Tequila Reposado. Founded by Kendall Jenner, 818 Tequila is an award-winning tequila produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery. The brand has won 16 blind tasting awards across six major industry competitions.

What team does Kendall Jenner own? ›

76ers Co-Owner: Kendall Jenner Has Been a 'Great Influence' on Ben Simmons | News, Scores, Highlights, Stats, and Rumors | Bleacher Report.

How old is Kylie Jenne? ›

Why does every celebrity have a tequila? ›

Some hypothesize that one factor drawing U.S. celebrities to the industry is simply location. Brandy Rand, COO of the Americas at the International Wine and Spirits Record (IWSR) speculates that with many of the Hollywood elite based in southern California, tequila is more rooted in their day-to-day culture.

Is 818 making money? ›

"818 is selling tremendously since it hit shelves of the Lower East Side," said Rhea Duggal, president of East Houston Street Wine and Liquor in New York City. "What 818 has achieved in the past 10 months since its release takes an average brand years to accomplish."

What is the world's most expensive bottle of tequila to sell for $3.5 million? ›

Expensive tequila can range in price from roughly $200 a bottle up to tens of thousands and, at the pinnacle, Ley 925 Diamante's $3.5 million bottle of barrel-aged, 100% pure blue agave tequila.

What states is 818 tequila sold in? ›

Hand-crafted, award-winning tequila from Jalisco, México. Eight Reserve avail TX, CA, NY, AZ, FL, NJ, IL, GA, NV, MD, TN & more.

Who designed Kendall Jenner's house? ›

Design by mother and son duo Kathleen and Tommy Clements and Waldo Fernandez's hand, this house is bohemian and funky.

What is Kendall's 818? ›

Jenner's 818 (NOM 1137) is produced at a distillery responsible for more than 60 other brands. Assis names 1137 as one of two distilleries responsible for most celebrity tequila. "Basically they just make barrels and barrels and barrels of tequila, and celebrities come in and literally pick a barrel.

What brand does Kendall Jenner represent? ›

Jenner has appeared in campaigns, editorials, and cover shoots for LOVE and various international Vogue editions, and is a brand ambassador for Estée Lauder.

Who sued the Kardashians for $100,000? ›

Kardashians Win Blac Chyna's $100 Million Defamation and Damages Lawsuit.

Who is suing the Kardashians $400 million? ›

Chyna, a model and former reality star whose legal name is Angela White, sued Kris Jenner and her daughters Kim Kardashian, Khloé Kardashian and Kylie Jenner for $100 million in lost earnings over the cancellation of her reality show "Rob & Chyna" with ex-fiancé Rob Kardashian in 2016.

How is Kendall so rich? ›

Kendall Jenner was born into wealth. But instead of living off her parent's bank accounts forever, she decided to capitalize on her famous name. She's now one of the highest-paid runway models, a sought-after influencer, and a shrewd businesswoman. And she amassed her own $60 million fortune in the process.

How did 818 start? ›

The name is symbolic to the 25-year-old, as 818 is the area code for the Los Angeles San Fernando Valley, which is where Jenner grew up in the now-infamous municipality of Calabasas. Her celebrity family and friends were quick to congratulate the star on the launch, with many having already tried the tipple.

What font is the 818 tequila bottle in? ›

Kritik Typeface

Its character is “angular” and “pointed”, but in its basic form “round” and “soft”.

When did 818 tequila come out? ›

Jenner launched 818 Tequila in May 2021.

What is special about 818 tequila? ›

Product description. Founded by Kendall Jenner, 818 Tequila is an award-winning tequila produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery. The brand has won 25 blind tasting awards across six major industry competitions.

Who are 818 competitors? ›

818 and 512 tequila are rival competitors not just in trademark but in tasting notes and history. The two tequilas are unique because their brand names came from area codes connected to the company. While 818 and 512 tequila share a similar distillery, they do not have the same owners.

Is there fake tequila? ›

Real Tequila also has to be from Mexico and it has to be from certain states as well. Look out for dubious label spelling like 'Te-Quila' as these aren't real. Harris says fake Tequilas have limited information on the back of the label.

Is 818 tequila owned by Kendall Jenner? ›

Founded by model and Keeping Up with the Kardashians star Kendall Jenner, 818 Tequila debuted in California and has since expanded to Nevada, Texas, New York, New Jersey, Georgia, and Florida.

Is 818 tequila actually tequila? ›

Jenner's spirit is made from 100% blue agave in a distillery in Jalisco, Mexico. Legally, that's a tequila; additionally, were 818 to be made elsewhere, Jenner could not call it tequila, let alone enter it into competitions.

Who are the investors in 818 tequila? ›

Kendall Jenner's 818 tequila had an investors meeting

Among the celebrities that took part in the Beverly Hills event were James Corden, Orlando Bloom, the five Kardashian-Jenner sisters (Kim, Khloe, Kourtney, Kylie and Kendall), as well as Kris Jenner and her partner Corey Gamble and jewelery designer Jennifer Meyer.

What makes 818 tequila different? ›

818 Reposado is the result of aging Blanco Tequila in French oak barrels for at least 2 months. This process adds sweetness and gives the Tequila a light amber color from the contact with the wood.

Which Kardashian is the richest? ›

  1. Kim Kardashian Net Worth — $1.4 Billion. ...
  2. Kylie Jenner Net Worth — $750 Million. ...
  3. Kris Jenner Net Worth — $170 million. ...
  4. Caitlyn Jenner Net Worth — $100 million. ...
  5. Kourtney Kardashian Net Worth — $65 million. ...
  6. Khloé Kardashian Net Worth — $60 million. ...
  7. Kendall Jenner Net Worth — $60 million. ...
  8. Scott Disick Net Worth — $45 million.
Mar 23, 2023

What percent alcohol is 818? ›

818 Tequila Blanco Notes To Your Senses:

FINISH: Ultra smooth, bright and crispy notes of almond, key lime pie, and toasted coconut. ABV: 40%

Where is Kendall Jenner's tequila made? ›

Jenner, who rose to fame on reality show Keeping Up With The Kardashians, released 818 Tequila in May 2021. Made from 100% Blue Weber agave in Jalisco, Mexico, the 818 Tequila portfolio includes three expressions – blanco, reposado and añejo.

How is Kendall's tequila doing? ›

Amid a wave of celebrity-backed spirits launches over the past several years, Kendall Jenner's 818 Tequila has gained notable traction, surging 70% to above 100,000 cases in the U.S. in 2022, according to Impact Databank, in its first full year on the market.

Did 818 tequila get sued? ›

The Austin-based company was suing Jenner for trademark infringement. Tequila 512 argued Jenner's tequila brand, 818 Tequila, copied its logo and color scheme. According to Tequila 512 CEO Nick Matzorkis, the company has dropped the suit. “Tequila 512's lawsuit against 818 Tequila has been resolved,” he told TMZ.


1. Kendall Jenner 818 Tequila Commercial (Full)
(Worcester Interactive)
2. Bartender Reviews Celebrity Tequilas
3. Kendall Jenner making 818 Tequila.
(weird channel)
4. Kendall Jenner | 818 Tequila Gift Box | May 14 |
(Kardashian Generation)
5. PYW Spring 2021: Kendall Jenner and Kourtney Kardashian Happy Hour with 818 Tequila | Poosh
6. Rating 818 Tequila by Kendall Jenner 😳


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